Harry Potter creator J.K. Rowling poses for photographers during the launch of her new project www.pottermore.com in London.

http://www.miamiherald.com/2011/06/27/2289455/rowling-creates-website-for-her.h

Associated Press

 

            Author J.K. Rowling has joined the 21st century on her own  special terms. One of the world’s most famous digital holdouts, Rowling will  sell e-book editions of her iconic  Harry Potter  series exclusively on a new, interactive website.

Tom Turcan, chief operating officer of http://www.pottermore.com, says Rowling wants “to make the books available to everybody, not to make them available only to  people who own a particular set of devices, or tethered to a particular set of  platforms.”

During a press conference in London last week, Rowling cited the special bond  she has had with fans online and said she was “phenomenally lucky in that I have  the resources to do it myself and therefore I got to do it, I think, right.”

E-books have jumped from less than 1 percent of total sales four years ago to  more than 20 percent. Children’s books are catching up as the Kindle, Nook and  other devices become cheaper and touch-screen readers such as the Nook and the  iPad enable illustrated stories to be available in digital form.

Pottermore is far more than a retail outlet. The site lets fans shop for  wands in Diagon Alley, travel to Hogwarts School of Witchcraft and Wizardry from  the imaginary Platform 9 3/4 at London’s King’s Cross train station and be  assigned to Hogwarts houses by the Sorting Hat.

The website, which launches with a beta version July 31, also features 18,000  words of new Potter material from Rowling, who said it will have “information I  have been hoarding for years” about the books’ characters and settings. “I go  into ridiculous detail about wand woods.”

The e-books become available in October, with Rowling’s longtime publishers,  Bloomsbury Publishing in the United Kingdom and Scholastic in the United States,  sharing revenues.

 

 

 

 

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